When, back in 1995, the Daniel company opened the doors of its first boutique on Bolshaya Dorogomilovskaya 9, many guests who today have become our regular customers could not even imagine that truly fashionable stores of children’s clothing in boutique format with premium service and a selection of the best Western brands. For twenty years of work, all the efforts of the owners have been directed at changing the usual idea of ​​Muscovites about buying children’s clothing. First of all, they wanted to present only the best, fashionable and beautiful, and secondly, to present it at the same high level as they can in the best boutiques in the world.


The owners Daniel wanted not only to create a store, but also to leave a mark on history and hearts by opening a truly unique boutique that could present children’s fashion at a new level not only in Russia, but throughout the world. Before Daniel, no foreign company paid so much attention to working with this segment. And that is exactly what happened: today representatives of major brands from other countries come to Daniel to see how a real kingdom of fashion for children was born from one beautiful boutique in the very heart of Russia. They began to look up to us, they began to imitate us.

Such an attitude towards the Daniel brand has developed not only thanks to a unique selection of brands, although the choice of buyers will certainly delight even the most demanding customers, but the atmosphere of the boutiques itself is also of considerable importance. Luxurious but homely cozy interiors of all shops, shop windows, always decorated with special love and taste – all this is part of an important task to emphasize the special status of Daniel’s clients, who have always been the best part of our society.

Under the roof of our magnificent boutiques in Moscow, the best in the world of children’s fashion is collected in packaging out of love, care and exceptional taste.

Christian Dior, Fendi, Dolce & Gabbana, Simonetta, Lanvin, Roberto Cavalli, Miss Blumarine, Ralph Lauren, Armani Junior, Burberry, Ermanno Scervino, Oscar De La Renta, Sonia Rykiel, Dsquared, John Galliano, Stone Island, Il Gufo, Marni, Moncler , Stella Mc Cartney, as well as many other most fashionable and relevant brands, by purchasing which you certainly give your child not only the best clothes, but also instill in him a love for the most beautiful from the very first days.
Today, being a customer of “Daniel” is no longer just being able to choose from the best, but also a tribute to tradition. Many of those who dress their little ones in boutiques once came to Daniel with their parents, and now they pamper their little princes and princesses with the same zeal and attention, as their parents once pampered them …
The sincerely warm and truly cordial attitude of the owners and all employees of the company to their beloved customers, as well as the fact that they have created this brand with their own hands, daily work and care, every day for twenty years, is one of the many reasons why customers love Daniel!

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